In television, they say even bad news is good PR. The fact is, there is still nothing that exceeds the power of television. Whether it's being featured on our show ("World's Greatest!...") or on a show like "Shark Tank". There is simply nothing that has the reach and/or power of television. The real negatives of missing out on a television opportunity are about a loss of credibility, the loss of a professionally produced video asset, the loss of third-party validation, and the loss of differentiation in crowded markets. Not to mention the inability to utilize what was created to your advantage, such as online and through all social media.

Take "World's Greatest!..." for example. What truly hurts is missing out on an amazing segment and amazing 4K raw footage, which is all professionally filmed. In the world of production, companies fight tooth and nail to have corporate videos created. Some even employ in-house video teams just for that. But the real cost to creating a proper and professional corporate video can cost between $18,000-$40,000 based on crew, travel, scripting, editing, color, audio mix, and more.

But in our case, the true asset is found in the segment. Unlike many other television programs, we transfer the rights to each organization. This means they have free rein over how to best market their segments for the next 5 years, if not longer. So whether it's "World's Greatest!..." or another show you're offered to be featured on, the power of television is unmatched.