KS&R Marketing



KS&R Marketing is a global market research firm which works closely with clients in a range of industries to improve market position, increase returns on marketing investments, and to define and implement market entry strategies that get real results.


A few facts about KS&R:

  1. KS&R is ranked #1 for the 8th consecutive year in a major industry study among market research buyers.  We also rank #1 in data quality, analytical skills, communications skills, and on-time delivery.

  2. KS&R is among the top 50 U.S. market research firms.

  3. KS&R was founded in 1983 and employs over 100 people across their headquarters location in Syracuse, New York, and staff locations in metro New York, Memphis, Seattle, and Frankfurt.

  4. KS&R owns and operates INSITE, a full-service survey contact center.

  5. Their services are based around dedicated business teams focused on major industries, including technology, telecommunications, transportation, healthcare/medical devices/pharmaceuticals, retail, and finance/insurance verticals.

  6. Their experts include business strategists with client-side experience, qualitative specialists, and experienced analytic professionals.

  7. KS&R conducts research worldwide. Their unified global data collection network ensures that every study reflects the appropriate cultural and political understanding. And their global tracking research services currently measure customer satisfaction and loyalty among stakeholders, salesforces, and customers in more than 120 countries and 40 languages, including many of the emerging nations across Asia, Africa, and South America.

KS&R is proud to announce the recent acquisition of DMD, a market research consultancy and leader in healthcare insights focused on the pharmacy channel, including the growing area of specialty pharmaceuticals.


A few facts about DMD:

  1. Since 1971, DMD has a tradition of helping clients “Know More and Connect Better”, especially in the pharmacy space.

  2. For over 45 years DMD has been helping clients make better decisions by providing key insights from their unparalleled pharmacy (Specialty, Retail, and Hospital) expertise and access to high-quality panels of decision makers and influencers.

  3. DMD serves the pharmaceutical, biotechnology and healthcare industries. Their services are designed to fulfill their clients’ critical marketing information needs from pharmacies, patients, hospitals, physicians, and their competitive environment. Their many years of experience and industry resources, including proprietary panels, allows us to reach hard-to-find segments and provide their clients with a quick reporting turnaround.

  4. DMD’s full spectrum of qualitative and quantitative methodologies and technologies are customized to each client and marketing concern.

Why KS&R?

Insight, depth, and dedication characterize us. KS&R develops customized multidisciplinary research solutions that identify challenges, accurately inform leadership, and facilitate our clients' success. Competitive Advantages KS&R tailors a comprehensive suite of services to fit the needs of each client research and consulting project. We set ourselves apart from the competition with:

  • Clear focus on client relationships. There is no greater measure of achievement than the success of our clients.

  • Actionable insight. Providing value to our clients means offering more than research data alone. Our clients must be able to leverage market research to affect a broad range of corporate decisions.

  • Deep industry knowledge. We understand the issues confronting individual industries and we have the capacity to address them effectively.

  • Advanced analytics. KS&R provides advanced analytics as a predictive tool, delving into the "why" of a situation and the likely outcomes.

  • Best-in-class data collection. KS&R provides INSITE, a full-service, in-house resource center for data collection and information management, designed by researchers for researchers.



Michael Nash, President

Mike thrives on delivering data-driven recommendations and action plans to solve complex business problems. His international research experiences and consultative engagements typically include a mix of qualitative and quantitative techniques. As a well-versed moderator, Mike is focused on better understanding the B2B decision making process - mostly among high tech, telecom, and professional service verticals. His thought leadership within the research industry often finds him speaking at events and conferences. Mike holds a Master's in Public Administration from Rockefeller College, State University of New York. Mike's out-of-office passions include global travel, improving his golf game, and sampling Syracuse's rising food scene - which is better than you might think!

Connect with Mike on LinkedIn.